Ask Moxie: Engaging the Sales Team for a Product Launch

  • Question: How do you engage your sales team and excite your customers about a new product?
  • Answer: An integrated launch campaign with audience-specific messaging.

Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an entire system of floor cleaning technology.

Caption under image: Customer-focused messaging appeared on flyers, trade publication ads and videos  that included the  headline of “It’s like nothing you’ve ever seen before.” This spoke to the innovation of the product and the way it made kitchen floors cleaner and safer, using less time and money.

Christina Throndson About the author

With more than 14 years in the industry, Christina Throndson is a seasoned digital strategist focused on bringing businesses and their targeted audiences together to meet goals and maximize ROI. Her unique experience and knowledge in new media marketing allow her to focus most of her time planning and executing campaigns for her clients. When she’s not strategizing, Christina digs being in the garden, shuffling with some friends or family over card games, or hanging with her charming southern husband, Blake and their fluffy pup, Harvey.