From Good to Great – Planning Events That Delight  

When you go to an event, you expect tables, chairs, networking, and maybe some food and drink. While all those details take behind-the-scenes coordination and planning, they tend to be standard, and they do not leave an impression on your guests. If you do those things well, you are a good event planner. We like … Read more

Marketing Team Working Together

Three ways to enable your sales team (Part 2 of 3)

Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the brand, which builds enthusiasm. Many salespeople are poorly educated on why they’re doing what they’re … Read more

Dura Loc Branding

Ask Moxie: Engaging the Sales Team for a Product Launch

Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an … Read more