Experience Moxie 
When you go to an event, you expect tables, chairs, networking, and maybe some food and drink. While all those details take behind-the-scenes coordination and planning, they tend to be standard, and they do not leave an impression on your guests. If you do those things well, you are a good event planner. We like … Read more
Part 3 of 3: Use technology to enable sales Gone are the days of, “Dear First Name Last Name.” In today’s world, people do not want a form letter. They want to feel like they are having a personalized experience with a brand, regardless if it’s the first time or the hundredth time you’re contacting … Read more
Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the brand, which builds enthusiasm. Many salespeople are poorly educated on why they’re doing what they’re … Read more
Note: In January, we introduced marketing trends to watch in 2020 (read the post here.) Here is an in-depth look at the first trend, sales enablement. Part 1 of 3: Provide alignment with content strategy. As someone who has spent much of my career in sales, and all of it in marketing, sales enablement … Read more
Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an … Read more
Moxie is your full-service marketing ally for bold solutions to your greatest business challenges. We collaborate with you to create big ideas that get even bigger results.
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Moxie is a division of VGM Group, Inc., an organization dedicated to helping business customers grow, take advantage of opportunity, and sustain their competitive advantage. Drop by our offices at the main campus in Waterloo, Iowa, and say hi. Just pull up to the big glass building. You can’t miss it.
