User-generated content may not be the newest social media phenomenon, but video platform TikTok has taken its popularity to new levels. By combining simplicity and brevity with a worldwide crisis that forced millions to stay home, TikTok struck a fortuitous recipe for success. In addition to...
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Staying top-of-mind with customers during a crisis like this can be a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their...
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For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and...
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