Digging into Brand Discovery: You’ll Never Know if You Don’t Ask  

Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results.    A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more

Imaginary Friends Get Real Results: How Personas Work 

Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more