Email Marketing 101 – Building a Solid Foundation for Meaningful Analytics

If you’re being challenged to justify your marketing budget, you are not alone. The pressure is on to prove your teams’ value. Is your content on message? Is it getting to the right inboxes? Is it improving over time? Knowing these answers is the start to understanding your email marketing return on investment (ROI).  Get started by organizing your data and translating it … Read more


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