Branding Book

Stand up for your brand (Part 3 of 3)

Brand building blocks. It starts with your logo – which serves as your flag, your shield, your crest. It’s the visual identity that the rest of your branding will branch off of. On the surface, it tells your customers who you are, what you do and why. Ultimately, it’s the mark that instantly makes an … Read more

Branding Book

Stand up for your brand (Part 2 of 3): Freedom of creativity

Branding guides are essentially rule books governing the use of you company’s identity, but that doesn’t mean they limit your creative team’s freedom. They’re foundational building blocks. It’s so interesting to see what happens when different craftsmen begin work with the same tools. Established brand standards actually help you push the visual envelope and explore … Read more

Branding Book

Stand up for your brand (Part 1 of 3)

You’ve done your research. You’ve been through countless iterations and months of back-and-forth with your team, your designer, your agency. Finally, it’s done: your new logo, tagline and branding platform. Now what? You need a branding guide. A branding guide is the only way to set standards and ensure everyone who touches your brand is … Read more