Stand up for your brand (Part 3 of 3)

Brand building blocks. It starts with your logo – which serves as your flag, your shield, your crest. It’s the visual identity that the rest of your branding will branch off of. On the surface, it tells your customers who you are, what you do...

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Stand up for your brand (Part 1 of 3)

You’ve done your research. You’ve been through countless iterations and months of back-and-forth with your team, your designer, your agency. Finally, it’s done: your new logo, tagline and branding platform. Now what? You need a branding guide.   A branding guide is the only way to set standards...

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