Digging into Brand Discovery: You’ll Never Know if You Don’t Ask  

Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results.    A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more

When Company Content Is Out of Control – And How to Fix It 

At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers.   Less Is More  As your business, product offerings, and teams change and … Read more

Social Media Posts That Sparkle

Social Posts That Sparkle – View Examples of the Posts We Plan for Clients

Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more

Storytelling with Graphic Design

Telling a Story with Your Brand Imagery – A Q&A Session with a Moxie Graphic Designer

In an earlier post, we talked about how to to capture the magic of the product and service you offer your customer. After discussions with your team and customers, we’re able to define the detail of how you go above and beyond for customers, creating a valuable experience for them. Once we’ve reviewed and refined … Read more

Brand Isometric Graphic

The Hiring Shortage Is Real – Developing Your Company Employer Brand Will Set You Apart

Today’s hiring environment has undergone some unique stresses leading to a real challenge in finding and retaining talent. As a result, many businesses recognize the need to put more thought and effort into their talent recruitment strategies.  What Is an Employer Brand?  Can you define your employer brand? Every business has one—whether you put time and energy into developing it—it exists. The employer … Read more

Virtual Event Meeting

Host a Virtual Event that Wows the Crowd – Here’s How

In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more