The start of a new year brings good intentions, resolutions, and big goals. My resolutions have included things like read X number of books, tackle this race distance and learn to play the guitar. I have yet to check learning guitar off my list and it has been tormenting me for nearly a decade! I … Read more
Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more
In an earlier post, we talked about how to to capture the magic of the product and service you offer your customer. After discussions with your team and customers, we’re able to define the detail of how you go above and beyond for customers, creating a valuable experience for them. Once we’ve reviewed and refined … Read more
Today’s hiring environment has undergone some unique stresses leading to a real challenge in finding and retaining talent. As a result, many businesses recognize the need to put more thought and effort into their talent recruitment strategies. What Is an Employer Brand? Can you define your employer brand? Every business has one—whether you put time and energy into developing it—it exists. The employer … Read more
Let’s be honest, you are probably getting more car warranty calls these days than a call saying you won a million dollars. Either way it’s never been easier for you to screen incoming calls, but the questions is, how would you feel if you missed an opportunity or a chance of a lifetime just from … Read more
In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more
Does your brand have the potential to achieve the fanatic following of Harley-Davidson? All you have to do is walk into a Harley-Davidson store or visit one of its websites to be reminded that it’s about so much more than motorcycles. As their marketing reminds you, “It’s not just a look. It’s a lifestyle.” Your … Read more
Design is present everywhere I turn. I notice it everywhere from online ads to the design of a device I am using. Good design can add to the quality of life we experience. It can influence our mood and outlook, and it can educate in ways words alone cannot. This unique time is a perfect … Read more
Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means most are looking for ways to reduce spending. If your … Read more
Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an … Read more
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