Imaginary Friends Get Real Results: How Personas Work 

Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more

Recording at home graphic

4 Reasons to Let Customers Create Your Next Marketing Piece 

User-generated content—text, images, videos, or anything created by people as opposed to brands—is everywhere. Social media platforms make it easy for users to create and share their creative outlets. TikTok in particular—with a winning combination of simplicity and brevity—has taken user-generated content’s popularity to new levels. Just ask its 1.2 billion global users.  Despite what … Read more

Social Videos

Stay connected with social videos.

Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more

Social Media Posts That Sparkle

Social Posts That Sparkle – View Examples of the Posts We Plan for Clients

Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more

Love your marketing message

How To Fall in Love with Your Marketing –Start with the Right Message

On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more

Storytelling with Graphic Design

Telling a Story with Your Brand Imagery – A Q&A Session with a Moxie Graphic Designer

In an earlier post, we talked about how to to capture the magic of the product and service you offer your customer. After discussions with your team and customers, we’re able to define the detail of how you go above and beyond for customers, creating a valuable experience for them. Once we’ve reviewed and refined … Read more

Recording at home graphic

4 reasons to add user-generated content to your marketing mix.

User-generated content may not be the newest social media phenomenon, but video platform TikTok has taken its popularity to new levels. By combining simplicity and brevity with a worldwide crisis that forced millions to stay home, TikTok struck a fortuitous recipe for success. In addition to giving your bored teens something to do with their … Read more

Connecting through content

Connecting through content

Does your business have a content marketing strategy? Creating and distributing content in a planned and purposeful way can pay off exponentially for many businesses. If you haven’t begun to explore how content can work for you, now is a perfect time. More time at home + more time online = more eyeballs on your … Read more

Time to Adapt Infographic

Don’t stop marketing.

Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means most are looking for ways to reduce spending. If your … Read more