Imaginary Friends Get Real Results: How Personas Work 

Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more

Moxie Social Media Tools

Need Social Media Ideas for Your Company? This Simple Tool Will Help 

Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them?   Understanding your audience and why they visit or purchase from your … Read more

Social Media Posts That Sparkle

Social Posts That Sparkle – View Examples of the Posts We Plan for Clients

Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more

Love your marketing message

How To Fall in Love with Your Marketing –Start with the Right Message

On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more

Storytelling with Graphic Design

Telling a Story with Your Brand Imagery – A Q&A Session with a Moxie Graphic Designer

In an earlier post, we talked about how to to capture the magic of the product and service you offer your customer. After discussions with your team and customers, we’re able to define the detail of how you go above and beyond for customers, creating a valuable experience for them. Once we’ve reviewed and refined … Read more

Brand Isometric Graphic

The Hiring Shortage Is Real – Developing Your Company Employer Brand Will Set You Apart

Today’s hiring environment has undergone some unique stresses leading to a real challenge in finding and retaining talent. As a result, many businesses recognize the need to put more thought and effort into their talent recruitment strategies.  What Is an Employer Brand?  Can you define your employer brand? Every business has one—whether you put time and energy into developing it—it exists. The employer … Read more

Group of Volunteers

Make a Difference—Connect Company Values to Internal Communication

Knowing what is important to your organization is important to employee engagement. Engaging employees is important to your performance. The more engaged your employees, the better your performance. So, using your regular company communications to remind employees what your corporate values are increases your opportunity to connect with employees and ensure that they’re hearing and … Read more

Virtual Event Meeting

Host a Virtual Event that Wows the Crowd – Here’s How

In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more