5 Tips for Personal Posting on LinkedIn

Countless business and organizational leaders scroll LinkedIn every day without knowing what they would post for themselves. If you consider yourself part of this category, it’s OK! You can give yourself a break, LinkedIn relationships are complicated.   You don’t want your ideas to be wrong   You don’t have time to make graphics or post a … Read more

A Penny for Your Thought Leadership 

The term “thought leadership” was first popularized in 1994, quickly ascending into buzzword territory by the early 2000s. And since at least 2015, the term has drawn the ire of the internet as a business buzzword to avoid. Maybe it is, but does that mean it’s not useful? For instance, no matter how much I … Read more

Digging into Brand Discovery: You’ll Never Know if You Don’t Ask  

Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results.    A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more

When Company Content Is Out of Control – And How to Fix It 

At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers.   Less Is More  As your business, product offerings, and teams change and … Read more

Imaginary Friends Get Real Results: How Personas Work 

Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more

Social Videos

Stay connected with social videos.

Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more

Moxie Social Media Tools

Need Social Media Ideas for Your Company? This Simple Tool Will Help 

Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them?   Understanding your audience and why they visit or purchase from your … Read more

Love your marketing message

How To Fall in Love with Your Marketing –Start with the Right Message

On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more