Procrastination—it is something we all fall victim to from time to time, and I’m no exception (writing this blog post is a great example). It’s easy to get caught up in the day-to-day activities that tasks on the backburner tend to be left there…and left there. As we enter Q4, it’s important to look ahead and … Read more
Countless business and organizational leaders scroll LinkedIn every day without knowing what they would post for themselves. If you consider yourself part of this category, it’s OK! You can give yourself a break, LinkedIn relationships are complicated. You don’t want your ideas to be wrong You don’t have time to make graphics or post a … Read more
The term “thought leadership” was first popularized in 1994, quickly ascending into buzzword territory by the early 2000s. And since at least 2015, the term has drawn the ire of the internet as a business buzzword to avoid. Maybe it is, but does that mean it’s not useful? For instance, no matter how much I … Read more
Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results. A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more
The biggest question we get from our clients who are trying to tackle social media presence is without a doubt: What numbers should we be focusing on? At Moxie, we manage multiple social media accounts for a variety of clients. And we review tons of metrics to make sure the campaign is achieving its goals. … Read more
At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers. Less Is More As your business, product offerings, and teams change and … Read more
Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more
Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more
Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them? Understanding your audience and why they visit or purchase from your … Read more
On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more
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Moxie is a division of VGM Group, Inc., an organization dedicated to helping business customers grow, take advantage of opportunity, and sustain their competitive advantage. Drop by our offices at the main campus in Waterloo, Iowa, and say hi. Just pull up to the big glass building. You can’t miss it.
