Time to Adapt Infographic

Don’t stop marketing.

Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means most are looking for ways to reduce spending. If your … Read more

Marketing Team Working Together

Three ways to enable your sales team (Part 2 of 3)

Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the brand, which builds enthusiasm. Many salespeople are poorly educated on why they’re doing what they’re … Read more

Dura Loc Branding

Ask Moxie: Engaging the Sales Team for a Product Launch

Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an … Read more

2020 Trends Blocks

5 marketing trends to watch

There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post more in-depth looks at each topic throughout 2020. 1. Sales … Read more