Recording at home graphic

4 Reasons to Let Customers Create Your Next Marketing Piece 

User-generated content—text, images, videos, or anything created by people as opposed to brands—is everywhere. Social media platforms make it easy for users to create and share their creative outlets. TikTok in particular—with a winning combination of simplicity and brevity—has taken user-generated content’s popularity to new levels. Just ask its 1.2 billion global users.  Despite what … Read more

Social Videos

Stay connected with social videos.

Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more

Virtual Event Meeting

Host a Virtual Event that Wows the Crowd – Here’s How

In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more

Recording at home graphic

4 reasons to add user-generated content to your marketing mix.

User-generated content may not be the newest social media phenomenon, but video platform TikTok has taken its popularity to new levels. By combining simplicity and brevity with a worldwide crisis that forced millions to stay home, TikTok struck a fortuitous recipe for success. In addition to giving your bored teens something to do with their … Read more

Camera Equipment

The testimonial video grows up.

For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and over 50% of consumers want to see more video content … Read more

2020 Trends Blocks

5 marketing trends to watch

There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post more in-depth looks at each topic throughout 2020. When you … Read more