On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more
In an earlier post, we talked about how to to capture the magic of the product and service you offer your customer. After discussions with your team and customers, we’re able to define the detail of how you go above and beyond for customers, creating a valuable experience for them. Once we’ve reviewed and refined … Read more
Today’s hiring environment has undergone some unique stresses leading to a real challenge in finding and retaining talent. As a result, many businesses recognize the need to put more thought and effort into their talent recruitment strategies. What Is an Employer Brand? Can you define your employer brand? Every business has one—whether you put time and energy into developing it—it exists. The employer … Read more
If your company is like many others, you’re experiencing a higher than usual turnover rate. They call it “The Great Resignation.” Whether employees are motivated to find their dream job, stay home with the kids, or work from home, they are leaving companies by the droves. What can you do about it? Consistent and clear … Read more
You’re on mute! Is she frozen? I am not a cat. We’ve all heard these comments in the world of video conferencing. With WFH continuing in most workplaces and the video meeting becoming a normal way of business, there are a few simple ways when it comes to how you present yourself on screen Set … Read more
Let’s be honest, you are probably getting more car warranty calls these days than a call saying you won a million dollars. Either way it’s never been easier for you to screen incoming calls, but the questions is, how would you feel if you missed an opportunity or a chance of a lifetime just from … Read more
Knowing what is important to your organization is important to employee engagement. Engaging employees is important to your performance. The more engaged your employees, the better your performance. So, using your regular company communications to remind employees what your corporate values are increases your opportunity to connect with employees and ensure that they’re hearing and … Read more
In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more
If you’re being challenged to justify your marketing budget, you are not alone. The pressure is on to prove your teams’ value. Is your content on message? Is it getting to the right inboxes? Is it improving over time? Knowing these answers is the start to understanding your email marketing return on investment (ROI). Get started by organizing your data and translating it … Read more
User-generated content may not be the newest social media phenomenon, but video platform TikTok has taken its popularity to new levels. By combining simplicity and brevity with a worldwide crisis that forced millions to stay home, TikTok struck a fortuitous recipe for success. In addition to giving your bored teens something to do with their … Read more