Creating a video is one thing. Creating a video that tells a compelling story is another. At Moxie, we’re lucky to have some of the best in the business when it comes to crafting the Moxie magic for our clients’ videos. Thomas Benjamin is Moxie’s photo/video producer and a critical player behind the camera. We … Read more
In today’s digital era, a compelling and current website is crucial for businesses and organizations of all sizes. A website acts as your 24/7 employee, working tirelessly to attract and engage visitors. However, building a website is just the beginning. It requires ongoing maintenance and updates to ensure optimal performance, security, and user experience. Today, … Read more
Artificial intelligence (AI) has become quite the buzzword in the last few years. Whether it’s ChatGPT, Google Bard, Midjourney, DALL-E, Adobe Firefly, or any of the other hundreds of AI-based platforms, there’s no denying that AI is here to stay. One aspect of AI that I have been particularly fascinated by is AI image generators. … Read more
Summertime brings vacations, barbecues, and warm weather. This summer also brings a big change for any Universal Analytics (UA) users. On July 1, 2023, Universal Analytics properties will permanently stop processing new incoming data from your website. Why is this happening, you may ask? In 2022, Google announced that it will be permanently ending this … Read more
In today’s digital age, having a website that is accessible to everyone is not just a matter of following laws and regulations. Web accessibility means you’re making sure that people of all abilities can access and use your website and digital content without barriers—and so your company doesn’t get targeted for a lawsuit. In this … Read more
Procrastination—it is something we all fall victim to from time to time, and I’m no exception (writing this blog post is a great example). It’s easy to get caught up in the day-to-day activities that tasks on the backburner tend to be left there…and left there. As we enter Q4, it’s important to look ahead and … Read more
Countless business and organizational leaders scroll LinkedIn every day without knowing what they would post for themselves. If you consider yourself part of this category, it’s OK! You can give yourself a break, LinkedIn relationships are complicated. You don’t want your ideas to be wrong You don’t have time to make graphics or post a … Read more
The term “thought leadership” was first popularized in 1994, quickly ascending into buzzword territory by the early 2000s. And since at least 2015, the term has drawn the ire of the internet as a business buzzword to avoid. Maybe it is, but does that mean it’s not useful? For instance, no matter how much I … Read more
Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results. A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more
The biggest question we get from our clients who are trying to tackle social media presence is without a doubt: What numbers should we be focusing on? At Moxie, we manage multiple social media accounts for a variety of clients. And we review tons of metrics to make sure the campaign is achieving its goals. … Read more
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Moxie is a division of VGM Group, Inc., an organization dedicated to helping business customers grow, take advantage of opportunity, and sustain their competitive advantage. Drop by our offices at the main campus in Waterloo, Iowa, and say hi. Just pull up to the big glass building. You can’t miss it.
