The biggest question we get from our clients who are trying to tackle social media presence is without a doubt: What numbers should we be focusing on? At Moxie, we manage multiple social media accounts for a variety of clients. And we review tons of metrics to make sure the campaign is achieving its goals. … Read more
I like stories. I enjoy hearing them, telling them, and creating them. One of my favorite podcasts is StoryCorps from NPR. It’s a non-profit organization dedicated to recording, preserving, and sharing stories. In a normal StoryCorps podcast, two people sit down to record a conversation. It’s authentic, heartfelt, and entertaining. At Moxie, we specialize in … Read more
There are few things in this world that frustrate me more than slow computers. It seems that no matter how far technology advances, the programs we run just get more and more complicated, so we end up sitting and waiting for our computers to catch up. This is especially true in the world of 3D … Read more
At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers. Less Is More As your business, product offerings, and teams change and … Read more
When you go to an event, you expect tables, chairs, networking, and maybe some food and drink. While all those details take behind-the-scenes coordination and planning, they tend to be standard, and they do not leave an impression on your guests. If you do those things well, you are a good event planner. We like … Read more
With today’s advanced B2B buying behavior, a sales approach that doesn’t include a proper marketing strategy will prove fruitless. When there are multiple stakeholders involved in purchase decisions, it’s even more important to equip sales teams with content that helps them tell the story and connects with their audience. The disconnect of sales and marketing … Read more
Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more
User-generated content—text, images, videos, or anything created by people as opposed to brands—is everywhere. Social media platforms make it easy for users to create and share their creative outlets. TikTok in particular—with a winning combination of simplicity and brevity—has taken user-generated content’s popularity to new levels. Just ask its 1.2 billion global users. Despite what … Read more
Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more
For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although I hope for it, I rarely hear the answer I’m longing for. Very few answer … Read more
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Moxie is a division of VGM Group, Inc., an organization dedicated to helping business customers grow, take advantage of opportunity, and sustain their competitive advantage. Drop by our offices at the main campus in Waterloo, Iowa, and say hi. Just pull up to the big glass building. You can’t miss it.
