Procrastination—it is something we all fall victim to from time to time, and I’m no exception (writing this blog post is a great example). It’s easy to get caught up in the day-to-day activities that tasks on the backburner tend to be left there…and left there. As we enter Q4, it’s important to look ahead and … Read more
Countless business and organizational leaders scroll LinkedIn every day without knowing what they would post for themselves. If you consider yourself part of this category, it’s OK! You can give yourself a break, LinkedIn relationships are complicated. You don’t want your ideas to be wrong You don’t have time to make graphics or post a … Read more
The term “thought leadership” was first popularized in 1994, quickly ascending into buzzword territory by the early 2000s. And since at least 2015, the term has drawn the ire of the internet as a business buzzword to avoid. Maybe it is, but does that mean it’s not useful? For instance, no matter how much I … Read more
Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results. A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more
The biggest question we get from our clients who are trying to tackle social media presence is without a doubt: What numbers should we be focusing on? At Moxie, we manage multiple social media accounts for a variety of clients. And we review tons of metrics to make sure the campaign is achieving its goals. … Read more
I like stories. I enjoy hearing them, telling them, and creating them. One of my favorite podcasts is StoryCorps from NPR. It’s a non-profit organization dedicated to recording, preserving, and sharing stories. In a normal StoryCorps podcast, two people sit down to record a conversation. It’s authentic, heartfelt, and entertaining. At Moxie, we specialize in … Read more
There are few things in this world that frustrate me more than slow computers. It seems that no matter how far technology advances, the programs we run just get more and more complicated, so we end up sitting and waiting for our computers to catch up. This is especially true in the world of 3D … Read more
At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers. Less Is More As your business, product offerings, and teams change and … Read more
When you go to an event, you expect tables, chairs, networking, and maybe some food and drink. While all those details take behind-the-scenes coordination and planning, they tend to be standard, and they do not leave an impression on your guests. If you do those things well, you are a good event planner. We like … Read more
With today’s advanced B2B buying behavior, a sales approach that doesn’t include a proper marketing strategy will prove fruitless. When there are multiple stakeholders involved in purchase decisions, it’s even more important to equip sales teams with content that helps them tell the story and connects with their audience. The disconnect of sales and marketing … Read more
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