We’re Better Together – How to Make Sales and Marketing Align 

With today’s advanced B2B buying behavior, a sales approach that doesn’t include a proper marketing strategy will prove fruitless. When there are multiple stakeholders involved in purchase decisions, it’s even more important to equip sales teams with content that helps them tell the story and connects with their audience.  The disconnect of sales and marketing … Read more

Imaginary Friends Get Real Results: How Personas Work 

Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more

Recording at home graphic

4 Reasons to Let Customers Create Your Next Marketing Piece 

User-generated content—text, images, videos, or anything created by people as opposed to brands—is everywhere. Social media platforms make it easy for users to create and share their creative outlets. TikTok in particular—with a winning combination of simplicity and brevity—has taken user-generated content’s popularity to new levels. Just ask its 1.2 billion global users.  Despite what … Read more

Social Videos

Stay connected with social videos.

Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more

Authentic Allyship and How to Talk About It 

Over the past two years, the national conversation about racial equity and justice has shifted to the forefront. For businesses not focused on this type of work, it can be challenging to decide what to say about it. Moxie and our parent company, VGM Group, Inc., are working on our own diversity, equity, and inclusion … Read more

Moxie Social Media Tools

Need Social Media Ideas for Your Company? This Simple Tool Will Help 

Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them?   Understanding your audience and why they visit or purchase from your … Read more

Social Media Posts That Sparkle

Social Posts That Sparkle – View Examples of the Posts We Plan for Clients

Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more

Love your marketing message

How To Fall in Love with Your Marketing –Start with the Right Message

On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more

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