Desiree Trimble 
For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although I hope for it, I rarely hear the answer I’m longing for. Very few answer … Read more
Let’s be honest, you are probably getting more car warranty calls these days than a call saying you won a million dollars. Either way it’s never been easier for you to screen incoming calls, but the questions is, how would you feel if you missed an opportunity or a chance of a lifetime just from … Read more
Does your brand have the potential to achieve the fanatic following of Harley-Davidson? All you have to do is walk into a Harley-Davidson store or visit one of its websites to be reminded that it’s about so much more than motorcycles. As their marketing reminds you, “It’s not just a look. It’s a lifestyle.” Your … Read more
While we all continue to adapt to new ways of working, marketers need to continue finding new ways to connect with customers. Last month, we talked about how social videos offer a simple and cost-effective way to stay in front of your audiences. But that’s just the beginning. Here are some ideas to help you … Read more
Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means most are looking for ways to reduce spending. If your … Read more
All of us at Moxie hope you are staying safe and healthy. We don’t plan to be a source for COVID-19 news and updates, so our team has turned its attention to thinking about how we can help you and your business during this history-making time. Although we are working remotely for our own health … Read more
When I was a kid the adults in my life would offer me advice that I often deemed silly. And of course, the rebellious side of me always had to test the limits and attempt to prove their advice was nothing but a myth. I swallowed my gum and lived to tell about it. I … Read more
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