Experience Moxie 
Countless business and organizational leaders scroll LinkedIn every day without knowing what they would post for themselves. If you consider yourself part of this category, it’s OK! You can give yourself a break, LinkedIn relationships are complicated. You don’t want your ideas to be wrong You don’t have time to make graphics or post a … Read more
At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers. Less Is More As your business, product offerings, and teams change and … Read more
When you go to an event, you expect tables, chairs, networking, and maybe some food and drink. While all those details take behind-the-scenes coordination and planning, they tend to be standard, and they do not leave an impression on your guests. If you do those things well, you are a good event planner. We like … Read more
Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them? Understanding your audience and why they visit or purchase from your … Read more
Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more
On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more
Part 3 of 3: Use technology to enable sales Gone are the days of, “Dear First Name Last Name.” In today’s world, people do not want a form letter. They want to feel like they are having a personalized experience with a brand, regardless if it’s the first time or the hundredth time you’re contacting … Read more
Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the brand, which builds enthusiasm. Many salespeople are poorly educated on why they’re doing what they’re … Read more
Note: In January, we introduced marketing trends to watch in 2020 (read the post here.) Here is an in-depth look at the first trend, sales enablement. Part 1 of 3: Provide alignment with content strategy. As someone who has spent much of my career in sales, and all of it in marketing, sales enablement … Read more
Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an … Read more
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Moxie is a division of VGM Group, Inc., an organization dedicated to helping business customers grow, take advantage of opportunity, and sustain their competitive advantage. Drop by our offices at the main campus in Waterloo, Iowa, and say hi. Just pull up to the big glass building. You can’t miss it.
