Procrastination—it is something we all fall victim to from time to time, and I’m no exception (writing this blog post is a great example). It’s easy to get caught up in the day-to-day activities that tasks on the backburner tend to be left there…and left there. As we enter Q4, it’s important to look ahead and … Read more
Business is booming, but you need to drastically increase your workforce. Before you begin your recruitment campaign, it’s important to fully understand your company’s brand and identify areas of opportunities to maximize results. A robust brand discovery process will reveal your company’s strengths, weaknesses, and your most valuable offerings. Whether the goal is to recruit … Read more
At Moxie, we see a lot of content conundrums. Heck, we even have some of our own. The truth is, the closer you are to the day-to-day business operations, the harder it can be to make important marketing decisions that positively impact customers. Less Is More As your business, product offerings, and teams change and … Read more
The start of a new year brings good intentions, resolutions, and big goals. My resolutions have included things like read X number of books, tackle this race distance and learn to play the guitar. I have yet to check learning guitar off my list and it has been tormenting me for nearly a decade! I … Read more
Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more
In an earlier post, we talked about how to to capture the magic of the product and service you offer your customer. After discussions with your team and customers, we’re able to define the detail of how you go above and beyond for customers, creating a valuable experience for them. Once we’ve reviewed and refined … Read more
Today’s hiring environment has undergone some unique stresses leading to a real challenge in finding and retaining talent. As a result, many businesses recognize the need to put more thought and effort into their talent recruitment strategies. What Is an Employer Brand? Can you define your employer brand? Every business has one—whether you put time and energy into developing it—it exists. The employer … Read more
Let’s be honest, you are probably getting more car warranty calls these days than a call saying you won a million dollars. Either way it’s never been easier for you to screen incoming calls, but the questions is, how would you feel if you missed an opportunity or a chance of a lifetime just from … Read more
In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more
Does your brand have the potential to achieve the fanatic following of Harley-Davidson? All you have to do is walk into a Harley-Davidson store or visit one of its websites to be reminded that it’s about so much more than motorcycles. As their marketing reminds you, “It’s not just a look. It’s a lifestyle.” Your … Read more
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