Countless business and organizational leaders scroll LinkedIn every day without knowing what they would post for themselves. If you consider yourself part of this category, it’s OK! You can give yourself a break, LinkedIn relationships are complicated. You don’t want your ideas to be wrong You don’t have time to make graphics or post a … Read more
The term “thought leadership” was first popularized in 1994, quickly ascending into buzzword territory by the early 2000s. And since at least 2015, the term has drawn the ire of the internet as a business buzzword to avoid. Maybe it is, but does that mean it’s not useful? For instance, no matter how much I … Read more
Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more
Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them? Understanding your audience and why they visit or purchase from your … Read more
Today’s hiring environment has undergone some unique stresses leading to a real challenge in finding and retaining talent. As a result, many businesses recognize the need to put more thought and effort into their talent recruitment strategies. What Is an Employer Brand? Can you define your employer brand? Every business has one—whether you put time and energy into developing it—it exists. The employer … Read more
If your company is like many others, you’re experiencing a higher than usual turnover rate. They call it “The Great Resignation.” Whether employees are motivated to find their dream job, stay home with the kids, or work from home, they are leaving companies by the droves. What can you do about it? Consistent and clear … Read more
You’re on mute! Is she frozen? I am not a cat. We’ve all heard these comments in the world of video conferencing. With WFH continuing in most workplaces and the video meeting becoming a normal way of business, there are a few simple ways when it comes to how you present yourself on screen Set … Read more
In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more
Part 3 of 3: Use technology to enable sales Gone are the days of, “Dear First Name Last Name.” In today’s world, people do not want a form letter. They want to feel like they are having a personalized experience with a brand, regardless if it’s the first time or the hundredth time you’re contacting … Read more
Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the brand, which builds enthusiasm. Many salespeople are poorly educated on why they’re doing what they’re … Read more
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