The Art of Web Design: 10 Ways to Craft Optimized Digital Experiences

In today’s digital era, a compelling and current website is crucial for businesses and organizations of all sizes. A website acts as your 24/7 employee, working tirelessly to attract and engage visitors. However, building a website is just the beginning. It requires ongoing maintenance and updates to ensure optimal performance, security, and user experience. Today, … Read more

AI Image Generation: What it is and Why it Matters

Artificial intelligence (AI) has become quite the buzzword in the last few years. Whether it’s ChatGPT, Google Bard, Midjourney, DALL-E, Adobe Firefly, or any of the other hundreds of AI-based platforms, there’s no denying that AI is here to stay. One aspect of AI that I have been particularly fascinated by is AI image generators. … Read more

Virtual Event Meeting

Host a Virtual Event that Wows the Crowd – Here’s How

In 2020, a company called Bizzabo conducted a survey to gather information about the shifting landscape of events. As they analyzed the results, one thing was clear: Virtual events are the new focus. 93% of event professionals plan to invest in virtual events moving forward. 68% of event marketers reported that a hybrid solution that … Read more

Email Marketing Laptop

Email Marketing 101 – Building a Solid Foundation for Meaningful Analytics

If you’re being challenged to justify your marketing budget, you are not alone. The pressure is on to prove your teams’ value. Is your content on message? Is it getting to the right inboxes? Is it improving over time? Knowing these answers is the start to understanding your email marketing return on investment (ROI).  Get started by organizing your data and translating it … Read more

Camera Equipment

The testimonial video grows up.

For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and over 50% of consumers want to see more video content … Read more

2020 Trends Blocks

5 marketing trends to watch

There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post more in-depth looks at each topic throughout 2020. 1. Sales … Read more