If your company is like many others, you’re experiencing a higher than usual turnover rate. They call it “The Great Resignation.” Whether employees are motivated to find their dream job, stay home with the kids, or work from home, they are leaving companies by the droves. What can you do about it? Consistent and clear internal messaging may help.
Using regular company communications to acknowledge employees for their great work or reminding them of company values increases your opportunity to connect and reinforces your gratitude for their efforts. Below I’m going to focus on communicating company values.
Using a consistent message is key
At VGM Group, Moxie’s parent company, we value supporting our community through contributing dollars and volunteer hours to nonprofits in the locations where our employees work. We know that employees can feel prideful when they see their company doing great things in the community.
Previously, we referred to these efforts using a variety of terms: philanthropy, corporate giving, community giving, be the change, giving back, community support, and more. It was not immediately clear to employees that the information we were sharing was all related to the same effort. In CEO updates, we called it one thing; in the employee newsletter, we used a different term; on social media, we described it another way. Our inconsistency took away from the impact of sharing stories of the good work that VGM and our employees were doing in the community.
To maximize the impact on employees, and to make the messaging easier to consistently create, we honed this corporate value to one key, consistent, repeatable message: Make a Difference.
Hone your message
Now, anytime we refer to anything having to do with volunteering, donating funds, or supporting charities, we don’t have to brainstorm creative ways to say it. We use the title, Make a Difference. It helps highlight for employees something important to our company and important to them without any confusion.
If your organization, like ours, has a number of corporate values you want to make sure you’re sharing with your employees, I encourage you to hone each of them down to a key message you can use repeatedly. Having these key messages at the ready, whether there are three or 13 or 30 of them, makes drafting your communications much more efficient and much more impactful.
Moxie is your messaging ally
Our strategy and content teams are pros at helping your business identify and communicate your key values. You know what you stand for. We can help align your messaging so your team and customers know it too. Contact Michele Jensen at firstname.lastname@example.org.