Connecting through content

Does your business have a content marketing strategy? Creating and distributing content in a planned and purposeful way can pay off exponentially for many businesses. If you haven’t begun to explore how content can work for you, now is a perfect time. More time at home + more time online = more eyeballs on your … Read more

Keep up your customer connections.

While we all continue to adapt to new ways of working, marketers need to continue finding new ways to connect with customers. Last month, we talked about how social videos offer a simple and cost-effective way to stay in front of your audiences. But that’s just the beginning.  Here are some ideas to help you … Read more

Stay connected with social videos.

Staying top-of-mind with customers during a crisis like this can be a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a … Read more

Don’t stop marketing.

Did you sing the title of this blog post to the tune of “Don’t Stop Believing”? I hope you did. You cannot stop believing or marketing during times like these. Every business is feeling the effects of the global pandemic and financial crisis, which means most are looking for ways to reduce spending. If your … Read more

Three ways to enable your sales team (Part 2 of 3)

Part 2 of 3: Transform your team into champions. Creating content that your salespeople believe in makes it easier to present. When they feel like their needs have been addressed by marketing, it builds trust, which builds loyalty to the brand, which builds enthusiasm. Many salespeople are poorly educated on why they’re doing what they’re … Read more

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