With today’s advanced B2B buying behavior, a sales approach that doesn’t include a proper marketing strategy will prove fruitless. When there are multiple stakeholders involved in purchase decisions, it’s even more important to equip sales teams with content that helps them tell the story and connects with their audience. The disconnect of sales and marketing … Read more
Marketing isn’t just about social media posts, flyers, and emails. There’s a lot more that goes on behind the scenes to not only create those deliverables, but for them to be effective in reaching the customer and giving them an emotional impact. Those colors in your favorite logo, the words to the commercial jingle you’ve … Read more
User-generated content—text, images, videos, or anything created by people as opposed to brands—is everywhere. Social media platforms make it easy for users to create and share their creative outlets. TikTok in particular—with a winning combination of simplicity and brevity—has taken user-generated content’s popularity to new levels. Just ask its 1.2 billion global users. Despite what … Read more
Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook. One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if … Read more
For more than 25 years, I have been privileged to chat with many clients on a favorite topic of mine, branding. In that first “getting-to-know-you” meeting, I often ask the client, “What is your most valuable business asset?” And although I hope for it, I rarely hear the answer I’m longing for. Very few answer … Read more
Over the past two years, the national conversation about racial equity and justice has shifted to the forefront. For businesses not focused on this type of work, it can be challenging to decide what to say about it. Moxie and our parent company, VGM Group, Inc., are working on our own diversity, equity, and inclusion … Read more
The start of a new year brings good intentions, resolutions, and big goals. My resolutions have included things like read X number of books, tackle this race distance and learn to play the guitar. I have yet to check learning guitar off my list and it has been tormenting me for nearly a decade! I … Read more
Social media is personal. When your customer clicks to follow your page, they are letting you into their living room (and bedroom and sometimes bathroom, eek!) They trust you enough to have you in their personal space, so what will you deliver to them? Understanding your audience and why they visit or purchase from your … Read more
Mi-T-M – Performance Under Pressure Mi-T-M is a leading manufacturer of pressure washers, air compressors, and other equipment, and they asked Moxie to bring their LinkedIn to life with a specific business-to-business focus. A 50-year-old business, we knew there was value in highlighting their expert, friendly team members. We created a short survey for their … Read more
On our best day at Moxie, we help clients fall in love with their marketing. Sounds a little too good to be true, I imagine. But it’s not. Whether it’s loving the look of your graphics, feeling a sense of pride, or having the opportunity to demonstrate the real value you bring to customers, it … Read more
Moxie is your full-service marketing ally for bold solutions to your greatest business challenges. We collaborate with you to create big ideas that get even bigger results.
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Moxie is a division of VGM Group, Inc., an organization dedicated to helping business customers grow, take advantage of opportunity, and sustain their competitive advantage. Drop by our offices at the main campus in Waterloo, Iowa, and say hi. Just pull up to the big glass building. You can’t miss it.
