Ask Moxie: Engaging the Sales Team for a Product Launch

Question: How do you engage your sales team and excite your customers about a new product? Answer: An integrated launch campaign with audience-specific messaging. Materials to help educate the sales team included a brochure with a tagline of “Own the floor,” and talking points to help sell the new product as a part of an … Read more

Stand up for your brand (Part 3 of 3)

Brand building blocks. It starts with your logo – which serves as your flag, your shield, your crest. It’s the visual identity that the rest of your branding will branch off of. On the surface, it tells your customers who you are, what you do and why. Ultimately, it’s the mark that instantly makes an … Read more

Stand up for your brand (Part 2 of 3): Freedom of creativity

Branding guides are essentially rule books governing the use of you company’s identity, but that doesn’t mean they limit your creative team’s freedom. They’re foundational building blocks. It’s so interesting to see what happens when different craftsmen begin work with the same tools. Established brand standards actually help you push the visual envelope and explore … Read more

Stand up for your brand (Part 1 of 3)

You’ve done your research. You’ve been through countless iterations and months of back-and-forth with your team, your designer, your agency. Finally, it’s done: your new logo, tagline and branding platform. Now what? You need a branding guide. A branding guide is the only way to set standards and ensure everyone who touches your brand is … Read more

The testimonial video grows up.

For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and over 50% of consumers want to see more video content … Read more

5 marketing trends to watch

There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post more in-depth looks at each topic throughout 2020. When you … Read more

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