Branding guides are essentially rule books governing the use of you company’s identity, but that doesn’t mean they limit your creative team’s freedom. They’re foundational building blocks. It’s so interesting to see what happens when different craftsmen begin work with the same tools. Established brand standards actually help you push the visual envelope and explore … Read more
You’ve done your research. You’ve been through countless iterations and months of back-and-forth with your team, your designer, your agency. Finally, it’s done: your new logo, tagline and branding platform. Now what? You need a branding guide. A branding guide is the only way to set standards and ensure everyone who touches your brand is … Read more
When I was a kid the adults in my life would offer me advice that I often deemed silly. And of course, the rebellious side of me always had to test the limits and attempt to prove their advice was nothing but a myth. I swallowed my gum and lived to tell about it. I … Read more
For a trend that seems like it should have peaked by now, video marketing continues to grow. Consumers of everything from household products to commercial services aren’t just viewing video content, they’re demanding it. According to HubSpot, 85% of companies are using video marketing, and over 50% of consumers want to see more video content … Read more
There’s so much marketing content out there, it’s easy to get lost among the headlines. We’ve been doing our own new-year trend watching, and narrowed down the list to five that are most relevant for our clients. Today’s blog is a brief introduction. We’ll post more in-depth looks at each topic throughout 2020. 1. Sales … Read more
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