Stand up for your brand (Part 1 of 3)

You’ve done your research. You’ve been through countless iterations and months of back-and-forth with your team, your designer, your agency. Finally, it’s done: your new logo, tagline and branding platform.

Now what?

You need a branding guide.

A branding guide is the only way to set standards and ensure everyone who touches your brand is using everything the right way. Your brand is the visual narrative of your identity, and your guide represents how you want to look and sound to your customers, your employees and your industry. If your brand is authentic, your employees will support and believe in your standards. They’ll get excited about your brand and rally around your logo.

Your brand is your reputation. It’s your voice, reinforced through every transaction you have with your customers. A branding guide helps you protect it.

Tony Luetkehans

Tony Luetkehans

With more than 37 years in the business, Tony’s talent for organic problem-solving and designing dimensional objects has been put to the test many times. Tony imagines and builds prototypes, packaging, 3D mailers, and video props for many clients. It’s this ability to see how all of the pieces come together that makes him excellent at overseeing complex, multi-faceted creative projects. Tony directs the creative on key accounts such as the 3M Industrial Division and John Deere. Each year, he brings his creative vision and project management experience into producing the widely recognized and award-winning John Deere ag calendar.