Staying top-of-mind with customers is always a challenge. But it’s likely they’re spending more time online than ever – up to 20% more time using apps like TikTok, Instagram and Facebook.
One way we’ve been helping clients stay connected with their customers is with social media videos. This is a fast, cost-effective solution, especially if you have existing video footage. With a little creativity, your videos can be repurposed into 15-second clips with onscreen text and a new music bed. If you don’t have existing video content, still photographs can become a slideshow and result in an equally impactful social media post.
Video also helps you make emotional connections. That’s one reason video content is so shareable. One study showed social video generates 1200% more shares than text and image content combined.
Longer videos can also tell compelling stories about how your business is helping customers manage these trying times. You can post these on your social platforms and website, or even email links to your mailing list.
In most cases, we can turn these projects around in about a week. Take a look at some of the videos we’ve created for clients, and shoot me an email to talk about how we can help you stay connected to your customers.