Arrowhead Regional Consortium for Healthcare Staffing (ARCHS) Marketing Plan


A shortage of healthcare staffing in an expansive region of Northern Minnesota caused concern for local healthcare organizations and stakeholders. After forming an organization to provide job seekers a wealth of resources for training, education, and current job openings in the area, they chose Moxie to connect this valuable information with the target audience. Moxie laid the groundwork for a long-term and multifaceted campaign with strategy guides, correspondence materials, radio ads, and Google ads.