Branding Slogan and Logo


Your logo is an important symbol that connects people to your brand. Pair it with a slogan and you’ve got a meaningful way to build brand identity. Canon wanted an overarching theme to create more connection among their employees, both in the office and remote, while highlighting their friendly and customer-first mentality.  

Moxie’s writers and designers collaborated for this project and produced one slogan and one logo with multiple messages. First, the fingerprint shows that the DNA of the company is the people who work there. The arrow shows the journey their clients and colleagues experience, and the location drop reiterates that it starts with you.