Manufacturing clients who close a lot of deals at trade shows still rely on strong print marketing tools. Sales management at CPM, a leading manufacturer of processing equipment and automation systems, wanted a new approach for their product brochures. Their engineering-focused, highly technical pieces were heavy on numbers and light on customer benefits. Moxie redesigned their brochure template to feature equipment beauty shots and copy that sells. As we continue to develop new brochures for CPM’s whole product line, we’re also adding close-up photography of the products the machines produce, such as the pellets you see here.