Marketing Campaign

Grundy National Bank

Effective marketing campaigns start with a strategy that delivers your message to the right people, in the right places, at the right times. The marketing team at GNB wanted to their local audiences to learn their tagline—Expanding financial horizons—and remember what it could mean to them. Moxie created this campaign to personalize the message to different customers at different stages in their lives, then used print, social media, billboards, and videos to reinforce it.