Internal Culture Branding

VGM Group

Your internal brand is just as important—if not more so—than the image your business conveys to the world. And you definitely have an internal brand, whether you like it or not. VGM knew it’s better to define this and shape the narrative than let the story tell itself. VGM leadership wanted the internal brand to articulate the company’s values while conveying a positive and energetic message. Moxie helped them create a whole family of principles, complete with colors and graphics that share the culture and landscape, or culturescape, of VGM. (Read more about why you should define your employer brand here.)