For over 20 years, Deere & Co. has trusted Moxie (formerly Hellman) with its printed calendar. The piece features high-end product photos tied together into a cohesive theme that appeals to brand enthusiasts, collectors, and farmers alike. John Deere dealers order calendars imprinted with their logos to give to their customers and friends, who eagerly await them year after year. Developing and marketing this piece calls requires close collaboration among the Moxie creative team, Moxie administrative team, and John Deere marketing team.
Branding, Design, Experiential Marketing