Sarah Wieland

Business Development Strategist

With nearly 20 years of client and project management experience,
Sarah brings her energy and a mix of collaboration, innovation, and creativity to
the table for clients. She thinks outside the box, taking average concepts to bold, extraordinary levels.

Education & Certification

  • B.S. Biology, University of Iowa

Work Experience

May 2021 – Present: Business Development Strategist / Moxie / Waterloo, IA
Build, develop, and maintain relationships with clients by bringing a mix of collaboration, innovation, and creativity to the table. Establish and nurture collaborative partnerships with community organizations. Attend trade shows and conferences for further brand development and outreach.

August 2018 – May 2021: Manager and Coach / Ideal Protein / Oelwein, IA
Coordinated and facilitated group events such as educational seminars/open houses to attract and engage potential clients. Developed curriculum and further education to support protocol. Built and cultivated networks within the clinic and with local partners. Fostered brand visibility and created online community via social media.

May 2017 – May 2021: Q3 Innovations and Quest Products, Inc. / Pleasant Prairie, WI
Held multiple positions with Q3 Innovations, later acquired by Quest Products. Positions included general manager, VP of sales, domestic and international sales brand manager, and manager of QA/regulatory. In each position held, the key assets were collaboration and transparent communication to ensure each project was completed on time, within budget, and ultimately connected and fulfilled the need of the end-user. Exhibited at multiple domestic and international trade shows to expand the reach and develop brand awareness resulting in market share leadership. Increased diagnostic sales, doubling the number of new units available, increasing distribution opportunities and overall footprint of Quest brands. Awarded ‘Inc. 500’ company multiple years.

March 2014 – July 2019: Sales and Project Manager / Fusion Forward Marketing & Design / Independence, IA
Researched, identified, educated, and built client network. Established company goals, analyzed sales margins, and developed competitive analysis. Worked with team to build strong, engaging marketing and sales materials for direct campaigns. Ensured deliverables were on time, within budget, and according to client specs. Delivered sales presentations to small, medium, and large group settings.

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Jenny Hughes

Account Manager

Jenny is a creative problem solver with a background in marketing, graphic design, and anthropology. She enjoys getting to know her clients and connecting them with solutions created by the talented team at Moxie.

Education & Certification

  • B.A. Marketing; Emphasis in Sales & Advertising, 2006
    University of Northern Iowa, Cedar Falls, IA
  • B.A. Anthropology, 2006 University of Northern Iowa, Cedar Falls, IA
  • Associates in Applied Arts: Graphic Communications, 2010
    Hawkeye Community College, Waterloo, IA

Work Experience

January 2021 – Present: Account Manager / Moxie / Waterloo, IA
Maintain relationships between clients and Moxie creative team. Provide project details and timeline information to the creative team and work with traffic manager on timelines and schedules for projects. Update client on status of projects and provide items for review. Organize and attend meetings with clients and the creative team. 

December 2014 – January 2021: Designer & Project Manager / VGM Marketing / Waterloo, IA 
Collaborated with writers and photographers to design an array of print materials including trade show graphics. Designed website landing pages and email campaigns. Served as project manager for various deliverables requested by clients ensuring accurate and timely completion.

April 2009 – December 2014: Creative Director / Fusion Forward / Independence, IA
Formed company with the two owners. Assisted in interviewing and hiring new employees. Served as lead designer on print and web projects. Managed company finances including marketing and advertising budget. Managed client accounts and served as point of contact between client and design team. Quoted projects and prepared proposals for RFP requests. 

June 2008 – December 2010: Marketing Executive / Q3 Innovations / Independence, IA 
Served as point of contact for media inquiries. Managed trade show logistics including booth layout and graphics. Oversaw marketing budget. Assisted in content writing for corporate websites and printed materials. Created and designed product datasheets, logos, and packaging.

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Mike McGill

Account Manager

Mike, VGM’s 2020 Innovator Award winner, joined VGM in 2015 as a copywriter before moving to media relations. He works on corporate projects and brings his energy and ideas to external clients as well.

Education & Certification

  • B.A. Communications, Emphasis in Public Relations, 2002
    University of Northern Iowa, Cedar Falls, IA 
  • Associates of Arts: Marketing, 1999
    Kirkwood Community College, Cedar Rapids, IA

Work Experience

January 2021 – Present: Account Manager / Moxie / Waterloo, IA
Maintain relationships between clients and Moxie creative team. Provide project details and timeline information to the creative team and work with traffic manager on timelines and schedules for projects. Update client on status of projects and provide items for review. Organize and attend meetings with clients and the creative team. 

February 2015 – January 2021: Media Relations & Project Manager / VGM Marketing / Waterloo, IA
Collaborated with management and marketing staff on internal and external communications including corporate events and projects, crisis communications, conference marketing pillar, and a number of special projects. Served as project manager for various deliverables requested by clients ensuring accurate and timely completion. 

August 2010 – October 2014: VP of Business Development / WCF Financial Bank / Independence, IA
Responsible for marketing and customer engagement, compliance, and quarterly reporting to regulatory agency (Office of Thrift Supervision & Office of the Comptroller of Currency). Served as secretary of the board of directors and set agenda, compiled board packets, and took minutes during monthly meetings. 

February 2007 – August 2010: Marketing and Events Coordinator / Heartland Acres Agribition Center / Independence, IA
Oversaw marketing initiatives including collaborating with area attractions and tourism organizations. Managed a staff of part-time employees and volunteers. Served as tour guide for group outings to museum. Booked and managed events including wedding receptions, business meetings, and other special events hosted in the event center. Reported to the board of directors during monthly meetings. 

February 2007 – August 2010: Marketing and Events Coordinator / Heartland Acres Agribition Center / Independence, IA
Oversaw marketing initiatives including collaborating with area attractions and tourism organizations. Managed a staff of part-time employees and volunteers. Served as tour guide for group outings to museum. Booked and managed events including wedding receptions, business meetings, and other special events hosted in the event center. Reported to the board of directors during monthly meetings. 

March 2004 – February 2007: Media Relations & Traffic Manager / eCreative Group / Independence, IA
Pitched story ideas and wrote content for print and digital marketing pieces. Monitored project status and provided updates during weekly production meetings. 

February 2003 – March 2004: Director / Independence Area Chamber of Commerce / Independence, IA
Communicated with new and existing members, the community, and prospects on events, promotions, and membership benefits. Planned annual awards banquet. Managed website content. Reported to a volunteer board of directors and served as secretary of the board.

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Matt Miller

Creative Strategy Director

As Moxie’s lead animator and 3D specialist, Matt values getting things done and getting them done right. He’s a creative problem solver who is always looking for a new challenge.

Education & Certification

  • B.A. Electronic Media, Emphasis in Videography, 2008
    Cedarville University, Cedarville, OH

Work Experience

February 2020 – Present: Creative Strategy Director / Moxie / Waterloo, IA
Leads the video, design, content, and web development teams. Provides recommendations and estimates to current and potential clients. 

November 2017 – February 2020: Associate Creative Director / Hellman / Waterloo, IA
Worked with the creative director to manage creative staff. Gave feedback on design, video, and web projects. Met with clients to assess their needs and provide estimates.

March 2017 – November 2017: Motion Graphic Artist / Hellman / Waterloo, IA
Created 2D/3D animations. Responsible for brainstorming ideas, modeling/animating 3D content, rendering, and delivery to clients. Helped transition to a GPU-based rendering platform which drastically reduced rendering times. 

January 2010 – March 2017: Creative Video & Media Coordinator / Prairie Lakes Church / Cedar Falls, IA
Responsible for all video content for the organization which had locations in five different Iowa cities. Worked as a producer for weekend services, supervising all technical and musical teams. Trained multiple interns who all now work in the industry. 

September 2015 – December 2016: Adjunct Instructor / Hawkeye Community College / Waterloo, IA
Taught a Motion Graphics class (Adobe After Effects). Developed and implemented my own curriculum.

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Jen Gilbert

Senior Copywriter

Jen has more than 25 years of experience writing for all types of media in all types of settings, and also is an expert strategist and proofreader. She’s a strong believer in the power of words and has a knack for translating complex material into accessible content.

Education & Certification

  • B.A. English, minor in Psychology, Tulane University,
    New Orleans, LA

Work Experience

October 2019 – Present: Moxie / Senior Copywriter / Waterloo, IA
Create compelling copy and integrated campaigns across all media for clients ranging from small businesses to global manufacturers. Develop messaging platforms and communication strategies. Work on branding projects including company names and complete rebrands. Create internal communications and serve as in-house crisis communications strategist.

July 2015 – October 2019: CUNA Mutual Group / Senior Marketing Specialist / Waverly, IA
Created customer-centric content, managed projects and ensured compliance for B2B insurance and retirement product lines. Created content to effectively market wealth management products and services to financial advisors, consumers, and internal audiences. Wrote copy for a variety of print and digital materials, including web pages, brochures, sales aids and more. Synthesized complex information into easy-to-understand materials that functioned as sales enablers. Served as communications manager on a complex financial regulatory project.

August 2007 – June 2015: Amperage Marketing (formerly ME&V) / Marketing Writer / Senior Content Specialist / Cedar Falls, IA
Wrote copy and worked as part of creative team to develop effective, integrated advertising campaigns. Lead proofreader responsible for ensuring all designed materials met standards before being sent to clients/print. Wrote content for print, digital, outdoor, point-of-sale, newsletters, magazines, fundraising case statements, and annual reports, as well as radio, TV, and long-form video. Clients represented healthcare, financial services, higher education, manufacturing, and nonprofit industries.

June 2003 – June 2007: Barmuda Companies / Marketing Director / Cedar Falls, IA
Responsible for all marketing and public relations for independently owned restaurants and bars. Wrote copy for and oversaw production of radio, print, outdoor, online, TV and point-of-sale advertising. Managed 12 brands and a $500,000+ annual budget. Purchased and placed media to promote all venues. Wrote and distributed press releases and managed media relations. Developed, promoted, and implemented promotions and events. Managed four-person marketing department.

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Jason Fliehler

Video Content Director

With over 20 years of video and design experience, Jason brings a strong work ethic and attention to detail to Moxie. Responsible for directing and enhancing the video services at Moxie, he utilizes his creative eye and editing skills to successfully execute creative projects from conception to completion. From directing on-location shoots to crafting the right story for your organization, Jason loves what he does, and it shows in every project he delivers.

Education & Certification

  • B.A. Communication Arts, Emphasis in Electronic Media and
    Public Relations, 2000 Wartburg College, Waverly, IA

Work Experience

January 2021 – Present: Video Content Director / Moxie / St. Paul, MN
As the video content director, he leads the concept, creation, and content team for photography, animation, and video production. Closely collaborating with Moxie leadership, strategists, writers, and account teams to take a hands-on approach to create quality storytelling content through online, broadcast, digital publishing, and other digital media

October 2011 – January 2021: Vice President / Director of Video Production / Hellman / Waterloo, IA
Managed the full-service in-house video production department. Developed the overall department goals, vision, and culture. Also acted as producer, director, director of photography, and lighting director for field productions as well as produced, edited, and created video content for online, broadcast, digital publishing, and digital media.

January 2009 – October 2011: Co-Owner / Creative Director / Tru Visual Design / Waterloo, IA
Actively acquired new business opportunities and clients. Initiated, monitored, and managed project timelines and budgets. Developed and produced online presence for clients including websites, landing pages, and social media. Developed graphics, layouts for logos, print ads, and billboards as well as produced, wrote, filmed, and edited commercial-length advertisements and long-form video

July 2001 – July 2011: Video Production Manager / Producer / Mudd Advertising / Cedar Falls, IA
Developed, scheduled, and coordinated interactive video and audio projects for broadcast air and web presence, from inception to final product. Monitored timelines, budgets, and creative direction with a team of editors, audio engineers, motion graphic designers, and writers. Acted as director, producer, director of photography on various shoots both in studio and on locatio

December 2000 – July 2001: Director / Producer / KIMT – CBS-3 / Mason City, IA
Produced and edited broadcast videos, commercials, and on-air elements for KIMT, a CBS affiliate news station. Also initiated, monitored, and managed project timelines and budgets. Served as technical and verbal director for midday news programs and developed graphics and layout of edited product

May 2000 – December 2000: Broadcast Production Technician / City of Ames / Ames, IA
Produced, wrote, filmed, and edited promotional videos for the City of Ames, Iowa. Programmed and maintained on-air “City Calendar.” Developed graphics and elements for on-air presence.

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Nicolas Redmond

Marketing Insights Analyst

Nic loves data, insights, and helping clients constantly improve their marketing efforts to maximize their return on investment. He pulls data, analyzes it, and puts together findings to provide recommendations for future campaigns.

Education & Certification

  • B.A. Marketing, Emphasis in Digital Advertising, 2018
    University of Northern Iowa, Cedar Falls, IA 
  • Minor in Graphic Technologies and Ethics, 2018
    University of Northern Iowa, Cedar Falls, IA

Work Experience

January 2021 – Present: Marketing Insights Analyst / Moxie / Waterloo, IA
Analyze various KPIs and other valuable metrics through multiple data analysis tools. Utilize specialized skills in SEO, Google Ads, Google Analytics, etc. to further meet clients’ needs. Provide recommendations based on accurate data, previous experience with relatable situations, and the clients’ priorities

October 2018 – December 2020: Marketing Data Analyst / VGM Marketing / Waterloo, IA
Specialized and administered email marketing through numerous email automation platforms. Created insightful email and social media performance reports that exceeded clients’ expectations. Provided recommendations for future marketing campaigns using performance data and industry trends.

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