As a strong, growing business with an evolving brand and new leadership, DISTek felt it was time to “find itself” again, to re-establish what makes DISTek DISTek. Moxie was there to help by creating a new brand guide. We interviewed their customers, identified why DISTek is great, and highlighted it with an updated unique value proposition, differentiator matrix, and personas. It provided a clear direction for DISTek’s marketing materials, sales teams, and internal communications. But it also helped identify new ways for DISTEK to connect and maintain engagement with its audience base. Click through a limited view of their guide on the right.